Overview
With the exponential growth of eCommerce and the growing tech-savvy (always on) customer, the retail landscape is changing. It presents Retailers with a challenge of providing customers with a seamless shopping experience across all channels in order to manage inventory, streamline order processing, update orders and provide great customer service. To achieve this, the Retailers have to provide a seamless integration between their eCommerce platform (be it Demandware or Magento) and Microsoft Dynamics AX ERP.
EdgeAX CommerceLink is a powerful tool that integrates Microsoft Dynamics® AX 2012 R3 with leading eCommerce platforms like Demandware® and Magento®.
Key Features
- The connector lets you keep Dynamics AX as your center to manage customers, product information and merchandising, and then publishes it on the eCommerce store.
- It provides your customers with the flexibility to shop anywhere at any time (online), but retain the ability to go into a store and pick up or return an item.
- The connector allows you to safely and securely integrate data in real time as well as in flexible scheduled batches through secure data formats without losing data.
Depending upon the type of data, the seamless integration can take place in scheduled batches on configured frequencies, using publishing interface in AX or real time.
Business Benefits
With this integration, Retailers are able to centrally manage channel and catalogue to streamline and automate complex business processes: order fulfillment, shipping and payment, etc., by transferring data between Dynamics AX and eCommerce systems in real time. When a customer places an order online, the fulfillment and order tracking processes directly in Dynamics AX thereby, reducing the dependency on factors limiting their growth. This allows businesses to focus on other growth opportunities like acquiring new customers, serving new markets, and increasing opportunities.
Operational Benefits
It eliminates the need for manual data entry processes to sync information between the two systems. With integration, Retailers reduce their dependency on these manual processes to reduced costs and improved efficiency. It also enables businesses to better manage their inventory and product information. As with eCommerce and Dynamics ERP integration, they have to maintain this information in only one system and any updates are automatically synced to the other, and automating the returns process – inventory update and refunds.
Informed Decision Making
This integration helps the Retailers see all their data (customer, product, inventory, order, etc.) at a single location while the same information is also present in the other systems, which enables them to run advanced analytics. This reporting leads to benefits like improved forecasting; better understanding of customers and data backed marketing efforts.
While integration only syncs information between these systems, the EdgeAX CommerceLink for Microsoft Dynamics AX enables your business to provide your customers with a great customer experience, consistently across all channels. It also enables you to capture a 360-degree customer view for their business, all at one place.
For more information, Contact us today to schedule a demo.
