The retail sector in Africa is changing rapidly, as e-commerce opens up opportunities for both companies and consumers. Smartphones are increasingly used by consumers as a gateway tool to the internet, facilitating the growth of online retail in powerful ways. In this white paper we assess the opportunities offered to retail markets, and the barriers to e-commerce growth for the continent.
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Source: https://www.eiu.com/public/topical_report.aspx?campaignid=Africa2017
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